Lisa Smith has taken her experience of 9 years in corporate America and 9 years in the health and wellness industry, mixed it with her education in marketing and psychology and her training in hypnosis, NLP, coaching, and other human performance improvement techniques, and sprinkled in her own success keys for building a successful business while maintaining a balanced and healthy lifestyle, to create a unique program for female business owners. Her mission is to help women build a healthy and viable business through developing an empowering mindset and a lifestyle that supports physical and emotional well being. Thus, the formation of Life by Design, LLC and the goal of working with women business owners to build a Fit Biz, a Fit Mind, and a Fit Life.

Lisa earned her B.A. degree in Marketing & Communications in 1989. She worked in marketing for Tufts Health Plans for several years, then in the marketing department of Cambridge Reports/Research International in Boston for 7 years, including 4 years as a Department Head. During that time, she became a certified hypnotherapist and began her own part-time business helping people lose weight, quit smoking, deal with cancer, and achieve other goals through hypnosis.

In 1998, Lisa became a certified NLP practitioner and moved to Virginia. Then, for 7 ½ years she worked as a staff hypnotist, nutrition coach, and trainer for Positive Changes Hypnosis Centers, eventually becoming Senior Staff Hypnotist and earning her Master Hypnotist certification after completing 2,000 hypnosis sessions. By the time she left Positive Changes in 2006 to launch Life by Design, LLC, she had conducted over 8,000 hypnosis sessions, begun a Masters Program in Holistic Nutrition and received her certification as a Life Coach. Lisa is an Accomplished Toastmaster-Bronze, a speaker, trainer, and published writer, co-author of "Top Coaches Share their Personal Action Strategies" and the e-book "Ultimate Guide to Success," and been interviewed on local and national radio and TV programs. She has been a member of the National Guild of Hypnotists since 1996 and was recently inducted into the Life Member Association of the Virginia Jaycees for her years of volunteer service, leadership, and awards received in the Virginia Junior Chamber organization and Junior Chamber International.

Her business, Life by Design, LLC was recently voted Bronze status for Best Weight Loss Center in the 2009 Best of Virginia Beach annual "people's choice" contest. In addition to being an expert on Beauty Forever Network, Lisa is the Weight Loss Expert for DownloadsForChange.com and she has a great weight loss program using hypnosis available there.